Alden Footwear Event Sept 12 & 13 >>

LABOR DAY WEEKEND AT FRANCO'S

Shop Franco's two RVA stores for the latest markdowns storewide! 

Below is a small sampling of reduced merchandise. All sales final and not eligible for return/exchange.

132 products
Peter Millar Walker Cotton-Stretch Sport Shirt | Cottage Blue
Peter Millar Walker Cotton-Stretch Sport Shirt | Cottage Blue
$160.00 $112.90 Sale
Peter Millar Hyperlight Apollo Sneaker | Navy
Peter Millar Hyperlight Apollo Sneaker | Navy
$185.00 $129.90 Sale
Short-sleeve shirt with geometric pattern on a white background
Stone Rose Deep Lavender Palms Shirt
$145.00 $99.90 Sale
Peter Millar Ultimate Sateen Five-Pocket Pant | Grain
Peter Millar Ultimate Sateen Five-Pocket Pant | Grain
$170.00 $99.90 Sale
Johnnie-O Luis Printed Button Up Shirt
Johnnie-O Luis Printed Button Up Shirt
$148.00 $99.90 Sale
Romano Martegani's Fine Quality Cedar Shoe Trees
Romano Martegani's Fine Quality Cedar Shoe Trees
$95.00 $47.50 Sale
Pastori Claudius Oxford Shoe | Cadmio
Pastori Claudius Oxford Shoe | Cadmio
$425.00 $199.90 Sale
Allen Edmonds Footwear Water and Stain Protector
Allen Edmonds Footwear Water and Stain Protector
$10.00 $7.50 Sale
Bergamo Shoes by Di Bianco
Di Bianco Bergamo | Nero Fondente
$850.00 $499.90 Sale
Turtleson Eric Oxford Gingham Sport Shirt
Turtleson Eric Oxford Gingham Sport Shirt
$175.00 $129.90 Sale
Peter Millar Ultimate Sateen Five-Pocket Pant | Black
Peter Millar Ultimate Sateen Five-Pocket Pant | Black
$170.00 $99.90 Sale
Turtleson Eric Oxford Gingham Sport Shirt
Turtleson Eric Oxford Gingham Sport Shirt
$175.00 $119.90 Sale
Peter Millar Allen Crown Lite Cotton Sport Shirt
Peter Millar Allen Crown Lite Cotton Sport Shirt
$160.00 $99.90 Sale
Peter Millar Excursionist Boat Shoe
Peter Millar Excursionist Boat Shoe
$225.00 $179.90 Sale
Peter Millar Performance Twill Sport Shirt | Dark Olive
Peter Millar Performance Twill Sport Shirt | Dark Olive
$160.00 $129.90 Sale Sold out
Peter Millar Cadence Performance Jersey Polo (Blue Spruce)
Peter Millar Cadence Performance Jersey Polo (Blue Spruce)
$115.00 $69.90 Sale
Eton Geometric Signature Twill Shirt
Eton Geometric Signature Twill Shirt
$285.00 $209.90 Sale
Peter Millar Wayfare Runner (Ivory)
Peter Millar Wayfare Runner (Ivory)
$250.00 $179.90 Sale
Bugatchi Orson Striped Floral Short-Sleeve Shirt
Bugatchi Orson Striped Floral Short-Sleeve Shirt
$199.00 $129.90 Sale
Peter Millar Ultimate Sateen Five-Pocket Pant | Cape Red
Peter Millar Ultimate Sateen Five-Pocket Pant | Cape Red
$170.00 $99.90 Sale
Peter Millar Chambly Cotton-Stretch Sport Shirt (White)
Peter Millar Chambly Cotton-Stretch Sport Shirt (White)
$160.00 $119.90 Sale
Man wearing a white polo shirt and light blue pants on a beige background
Peter Millar eb66 Performance Five Pocket Pant (Blue Fade)
$168.00 $99.90 Sale
Peter Millar Gingham Performance Jersey Polo
Peter Millar Gingham Performance Jersey Polo
$115.00 $69.90 Sale
Peter Millar Ultimate Sateen Five-Pocket Pant
Peter Millar Ultimate Sateen Five-Pocket Pant
$170.00 $99.90 Sale
Southern Tide Intercoastal Performance Pant (Grey)
Southern Tide Intercoastal Performance Pant (Grey)
$125.00 $79.90 Sale
Peter Millar Day of the Dead Swim Trunk
Peter Millar Day of the Dead Swim Trunk
$100.00 $69.90 Sale
Peter Millar Hyperlight Glide Sneaker | Navy
Peter Millar Hyperlight Glide Sneaker | Navy
$178.00 $119.90 Sale
Peter Millar Tie Dive Swim Trunk
Peter Millar Tie Dive Swim Trunk
$100.00 $69.90 Sale
Johnnie-O Arden Performance Wear Hoodie
Johnnie-O Arden Performance Wear Hoodie
$118.00 $89.90 Sale
Peter Millar Salem Performance Short | Blue Sea
Peter Millar Salem Performance Short | Blue Sea
$108.00 $69.90 Sale
Mephisto Acadius Outdoor Sneaker
Mephisto Acadius Outdoor Sneaker
$199.00 $129.90 Sale
Peter Millar Shackleford Performance Hybrid Short
Peter Millar Shackleford Performance Hybrid Short
$108.00 $89.90 Sale
Peter Millar Shackleford Performance Hybrid Short
Peter Millar Shackleford Performance Hybrid Short
$108.00 $89.90 Sale
Peter Millar Hyperlight Glide Jerseysoft Sneaker | London Grey
Peter Millar Hyperlight Glide Jerseysoft Sneaker | London Grey
$165.00 $119.90 Sale
Peter Millar Bickett Performance Jersey Polo
Peter Millar Bickett Performance Jersey Polo
$125.00 $79.90 Sale Sold out
Tom Beckbe Coastal Polo | Odyssey Grey
Tom Beckbe Coastal Polo | Odyssey Grey
$99.00 $69.90 Sale
Peter Millar Ultimate Sateen Five-Pocket Pant | Gale Grey
Peter Millar Ultimate Sateen Five-Pocket Pant | Gale Grey
$170.00 $99.90 Sale
Peter Millar Dawson Plaid Soft Jacket (Long)
Peter Millar Dawson Plaid Soft Jacket (Long)
$1,295.00 $899.90 Sale
Pastori Romulus pebble grain monk strap | Cadmio
Pastori Romulus pebble grain monk strap | Cadmio
$425.00 $212.90 Sale
St. Croix Windowpane Sport Shirt | Contemporary Fit
St. Croix Windowpane Sport Shirt | Contemporary Fit
$345.00 $259.90 Sale
Mephisto Titouan Moccasin
Mephisto Titouan Moccasin
$289.00 $219.90 Sale
Mephisto Harrison | Khaki
Mephisto Harrison | Khaki
$329.00 $269.90 Sale
Peter Millar Excursionist Venetian Loafer | Navy
Peter Millar Excursionist Venetian Loafer | Navy
$245.00 $199.90 Sale
Tom Beckbe Coastal Polo Shirt | Green
Tom Beckbe Coastal Polo Shirt | Green
$99.00 $69.90 Sale
khaki pants
Peter Millar Ultimate Sateen Five-Pocket Pant | Khaki
$170.00 $99.90 Sale Sold out
An orange Tom Beckbe Coastal Polo Shirt with a classic fit, displayed against a white background.
Tom Beckbe Coastal Polo Shirt | Clay
$99.00 $69.90 Sale
Southern Tide Jack Performance Pant | Khaki-32”
Southern Tide Jack Performance Pant | Khaki-32”
$135.00 $79.90 Sale
Saxx 3Six Five Lounge Hoodie (Pine)
Saxx 3Six Five Lounge Hoodie (Pine)
$88.00 $59.90 Sale
Peter Millar Ultimate Sateen Five-Pocket Pant | Hazel Wood
Peter Millar Ultimate Sateen Five-Pocket Pant | Hazel Wood
$170.00 $99.90 Sale
Southern Tide Jack Performance Pant | Navy-32”
Southern Tide Jack Performance Pant | Navy-32”
$135.00 $79.90 Sale