DL 1961 is a New York-based brand on a mission to do things differently. Through constant innovation and experimentation, DL 1961 has established themselves as leaders in private label denim. The company fuses innovation and style to operate a technology-driven mill. Through their discovery of the revolutionary high-performance XFit fiber and Modal, a fiber that uses half the water, dye and energy of traditional denim, they've been able to offer the same style and comfort of traditional denim jeans, but with greater sustainability - and superior softness! Be part of the sustainable clothing movement and discover the many benefits of adding a pair (or two) of DL 1961 jeans to your wardrobe.