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Event Calendar

Alden Shoes Trunk Show

Friday, September 12th and Saturday, September 13th
Lakeside Avenue (only)

Alden, one of New England’s most respected shoemakers, is renowned for its handcrafted dress shoes and boots. Made from hand-dyed cordovan leather and built on orthopedically designed lasts, Alden shoes contour to your foot for a truly custom fit. Durable, timeless, and elegant—it's time to experience a pair of Aldens.

Heritage Gold Clothing and L.E.N. Custom Belts

Friday, September 19th - Lakeside Avenue
Saturday, September 20th - Short Pump Town Center
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Franco’s is excited to celebrate the new season with Heritage Gold Clothing and L.E.N. Custom Belts. Heritage Gold’s premium suits and sport coats are known for their classic style, superior fabrics, and timeless craftsmanship. Pair your look with a custom L.E.N. belt, handcrafted to your exact specifications for a perfect fit and lasting quality. This is the perfect opportunity to explore new arrivals firsthand and create your personalized wardrobe for the new season. Special shopping incentives during the event.

Corneliani Clothing and Di Bianco Footwear

Friday, October 3 - Short Pump Town Center
Saturday, October 4 - Lakeside Avenue
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This is your chance to experience Corneliani’s luxury menswear and Di Bianco’s handcrafted shoes up close! Stop by Franco’s for this seasonal in-store event, try on the latest Italian collections, and find pieces you’ll treasure for years. One weekend only—mark your calendar!


Peter Millar Trunk Show

Friday, October 17 - Short Pump Town Center
Saturday, October 18 - Lakeside Avenue
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Mark your calendars! Explore the latest in luxurious, versatile sportswear, try on the season’s newest collections, and enjoy personalized styling from our team and guest representatives from Peter Millar. This is a great opportunity to update your wardrobe with timeless high-quality pieces from one of our favorite and most popular menswear brands.

Johnnie-O Grand Opening Weekend

October 24 and 25th - Short Pump Town Center
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Get ready—our Johnnie-O shop-in-shop grand opening is coming soon! You'll see an excellent presentation of the brand’s latest signature collections, blending laid-back West Coast style with a classic East Coast twist. And if you don’t see exactly what you’re looking for, we’ll happily take special orders where we can. Plan to stop by and celebrate with us - you won't want to miss it!

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