TWO LOCATIONS: 5321 Lakeside Avenue (804) 264-2994 and 11800 W Broad Street (804) 364-9400

True Grit

Visionaries of industrial design, True Grit made their mark as innovators of casual luxury clothing with an added sense of California sophistication.  From its inception, the design philosophy behind the brand is to blend sumptuous fabrics with great everyday style.  True Grit sportswear successfully delivers that worn-in feeling of your favorite pair of jeans.  Franco's is pleased to offer a wide selection of TRUE GRIT sportswear for men and children.