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      <image:title>Peter Millar Crown Shop Opens at Franco&apos;s Short Pump Town Center</image:title>
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      <image:title>FALL TRUNKS SHOWS</image:title>
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    <loc>https://www.francos.com/blogs/news/corneliani-made-to-measure-event-and-di-bianco-shoes-september-27th-and-28th</loc>
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      <image:title>Corneliani Made to Measure Clothing and Di Bianco Shoes - September 27th and 28th</image:title>
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      <image:title>Oct. 11 &amp; 12 -Trunk Shows with Peter Millar Clothing and Lucchese Custom Bootmaker</image:title>
      <image:caption>Lucchese and Peter Millar Trunk Show</image:caption>
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      <image:title>Rodd and Gunn Fall 19: The Nature of It</image:title>
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      <image:title>November 15 &amp; 16th: Hickey Freeman Clothing and Alden Shoes Trunk Show</image:title>
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    <loc>https://www.francos.com/blogs/news/let-the-festivities-begin-enjoy-black-friday-offers-now-for-one-week-only</loc>
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      <image:title>Let the festivities begin! Enjoy BLACK FRIDAY OFFERS now - for one week only!</image:title>
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    <loc>https://www.francos.com/blogs/news/trask-shoes-trunk-show-december-13-14</loc>
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      <image:title>Trask Footwear Trunk Show - Friday &amp; Saturday, December 13 &amp; 14</image:title>
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    <loc>https://www.francos.com/blogs/news/hickey-freeman-announces-spring-2020-line</loc>
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      <image:title>Hickey Freeman innovation continues with New Honey Way Collection</image:title>
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    <loc>https://www.francos.com/blogs/news/peter-millar-goes-high-tech-with-spring-sweaters</loc>
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  <url>
    <loc>https://www.francos.com/blogs/news/mens-trend-report-soft-jackets-for-spring-2020</loc>
    <lastmod>2020-03-24T16:54:06-04:00</lastmod>
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      <image:title>Trend Report: Soft Jackets for Spring 2020</image:title>
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    <loc>https://www.francos.com/blogs/news/hickey-freeman-creating-much-needed-face-masks-for-rochester-general</loc>
    <lastmod>2020-09-29T17:19:28-04:00</lastmod>
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      <image:title>Hickey Freeman creates face masks for Rochester General</image:title>
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    <loc>https://www.francos.com/blogs/news/during-time-of-uncertainty-we-are-available-to-you-in-any-way-we-can</loc>
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    <loc>https://www.francos.com/blogs/news/lakeside-volunteer-rescue-squad-donations-from-tailor-made-masks</loc>
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      <image:title>Donations from Tailor-made Masks Benefit Lakeside Volunteer Rescue Squad</image:title>
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    <loc>https://www.francos.com/blogs/news/artisanal-craftsmanship-only-25-pairs-of-shoes-produced-per-day</loc>
    <lastmod>2021-04-09T10:49:24-04:00</lastmod>
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    <loc>https://www.francos.com/blogs/news/the-value-of-made-in-italy</loc>
    <lastmod>2021-03-24T17:21:13-04:00</lastmod>
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      <image:title>The Value of Made in Italy</image:title>
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      <image:title>Peter Millar in Richmond | Fall Collections</image:title>
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    <lastmod>2025-08-14T14:24:45-04:00</lastmod>
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      <image:title>Hickey Freeman Brand Leaves but the Heritage Company Lives on</image:title>
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    <loc>https://www.francos.com/blogs/news/elevate-your-gifting-game-with-our-menswear-gift-guide</loc>
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      <image:caption>table displaying mens shoes in Richmond VA</image:caption>
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      <image:title>Heritage Gold Menswear: Fall Trunk Show September 19th &amp; 20th</image:title>
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    <loc>https://www.francos.com/blogs/news/crafted-for-comfort-designed-for-sustainability-the-dl1961-fall-collection</loc>
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      <image:title>Introducing Richmond’s First Johnnie-O Signature Shop at Franco&apos;s Short Pump</image:title>
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      <image:title>Men’s Clothing in Richmond, VA: What to Wear, Where to Shop, and Why Fit Matters</image:title>
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      <image:title>Introducing our Ease of Summer Collection at Franco&apos;s</image:title>
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      <image:title>Robert Barakett Footwear Has Arrived in Richmond, at Franco&apos;s</image:title>
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    <loc>https://www.francos.com/blogs/news/heritage-gold-clothing-and-l-e-n-belts-come-to-franco-s-september-18-19</loc>
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      <image:title>Heritage Gold Clothing and LEN Belts Showcase</image:title>
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