Celebrating Heritage Brands

Quality isn't expensive. It's priceless.

Modern Reflections

Easy transitions from workdays to weekends

Performance Wear

Take your sport - and style - to the next level

Local, family-owned and dedicated to personal service

Now in its second-generation of ownership, the Franco's family is as passionate today about delivering quality apparel and personalized service, as Franco's founder was more than 40 years ago. Experience the Franco's difference - and thank you for keeping it local! Lakeside and Short Pump Town Center.

FOR Impeccable STYLING, FIT AND DETAIL

Corneliani Navy Sport Coat
Corneliani Navy Sport Coat
$1,295.00
Corneliani Sport Coat
Corneliani Sport Coat
$1,395.00
Corneliani
Corneliani
$1,240.00
Corneliani Grey Sport Jacket
Corneliani Grey Sport Jacket
$1,695.00
Armani Collezioni Black Suit
Armani Collezioni Black Suit
$1,595.00 $1,199.90 Sale
Armani Collezioni Navy Suit
Armani Collezioni Navy Suit
$1,595.00 $1,199.90 Sale
Corneliani High Blue Pin Dot
Corneliani High Blue Pin Dot
$1,895.00
h by Hickey Freeman h by Hickey Freeman H Suit-Blue
h by Hickey Freeman h by Hickey Freeman H Suit-Blue
$995.00

Choose Unparalleled Comfort and Quality

Southern Tide Mini Tattersall Intercoastal Performance Shirt
Southern Tide Mini Tattersall Intercoastal Performance Shirt
$120.00
Eton Orange and Brown Checkered Twill Shirt
Eton Orange and Brown Checkered Twill Shirt
$260.00
Eton Blue lightweight flannel shirt
Eton Blue lightweight flannel shirt
$280.00
Eton White Chandelier Print Fine Twill Shirt
Eton White Chandelier Print Fine Twill Shirt
$295.00
Eton Blue & purple bold medallion print shirt
Eton Blue & purple bold medallion print shirt
$295.00
Eton Beige medallions print shirt
Eton Beige medallions print shirt
$285.00
Eton Watercolour Paisley Shirt
Eton Watercolour Paisley Shirt
$295.00
Southern Tide Mini Tattersall Intercoastal Performance Shirt
Southern Tide Mini Tattersall Intercoastal Performance Shirt
$120.00
Eton Blue Herringbone Flannel Shirt
Eton Blue Herringbone Flannel Shirt
$280.00
Eton Micro logo print shirt
Eton Micro logo print shirt
$270.00
Eton Floral Micro Print Poplin Shirt
Eton Floral Micro Print Poplin Shirt
$285.00
Eton Navy flower twill shirt
Eton Navy flower twill shirt
$290.00
Eton Sky blue paisley poplin shirt
Eton Sky blue paisley poplin shirt
$280.00
Eton White floral poplin shirt
Eton White floral poplin shirt
$290.00
Eton Floral Design Print Shirt
Eton Floral Design Print Shirt
$285.00

Shop the Latest in Men's Footwear

Lo White-Dark Tan Sneaker
Lo White-Dark Tan Sneaker
$398.00
Alden 9062 | British Tan
Alden 9062 | British Tan
$571.00
Peter Millar Hyperlight Bit Loafer | Brown
Peter Millar Hyperlight Bit Loafer | Brown
$199.00
Gravati Deer Skin Moccasin | Black
Gravati Deer Skin Moccasin | Black
$695.00
Alden 17831F | Tan
Alden 17831F | Tan
$583.00
Alden 17837F | Black
Alden 17837F | Black
$583.00
Peter Millar Hyperlight Glide Sneaker | Iron
Peter Millar Hyperlight Glide Sneaker | Iron
$155.00 $99.90 Sale
Allen Edmonds Nomad Blucher Wingtip | Cognac Size 9 Only
Allen Edmonds Nomad Blucher Wingtip | Cognac Size 9 Only
$345.00 $189.90 Sale
Romano Martegani Split Toe Penny Loafer - Black
Romano Martegani Split Toe Penny Loafer - Black
$425.00 $199.90 Sale
Peter Millar Crown Burnished Sneaker | Bourbon
Peter Millar Crown Burnished Sneaker | Bourbon
$199.00 $129.90 Sale
View all

NEW! Luxury Belts by L.E.N.

LEN American Alligator-Tobacco
LEN American Alligator-Tobacco
$695.00
LEN Genuine Ostrich-Antique Red
LEN Genuine Ostrich-Antique Red
$575.00
LEN Buffed American Alligator-Black
LEN Buffed American Alligator-Black
$695.00
LEN Stone Washed Ostrich Leg-Smoke
LEN Stone Washed Ostrich Leg-Smoke
$575.00
LEN Caiman Crocodile-Chalk
LEN Caiman Crocodile-Chalk
$650.00

THE GIFT THAT KEEPS GIVING

Give the gift of choice with a gift card that your loved one can use throughout the year in our two store locations. Simply click here for in-store gift cards.

Introducing Franco's E-Gift Card - available to use on any online purchase (only) at francos.com. Click below to place your E-Gift card order.

NEW! E-GIFT CARDS

Testimonials

My father started bringing me to Franco's when I was a kid and now I take my son there for dress wear. It's one of the few places I truly enjoy my shopping experience.

John Snead

Best selection of menswear in town. Always confident I can find clothing that will best fit my size and style. I think Franco's is one of the only stores that has an in-house tailor shop - a real plus.

Jason Thomas

This is a favorite of the locals! Lovely selection, wonderful sales staff. My hubby loves getting more for your buck during their famous Warehouse sales twice a year.

Julie Conway

Lakeside Store

5321 Lakeside Avenue
Richmond, VA 23228

Mon - Fri, 10am - 6pm
Saturday, 10am - 5pm
Sunday closed

Get directions

Short Pump Town Center store

11800 W Broad Street
Richmond, VA 23233

Mon - Fri, 10am - 7pm
Saturday, 10am - 6pm
Sunday, 12pm - 5pm

Get directions