Welcome to Franco's | Men's fine clothing sportswear and shoes

Local, family-owned and dedicated to personal service

Now in its second-generation of ownership, the Franco's family is as passionate today about delivering quality apparel and personalized service, as Franco's founder was more than 40 years ago. Experience the Franco's difference - and thank you for keeping it local! Lakeside and Short Pump Town Center.

WINTER SALE IN PROGRESS

Southern Tide Southern Tide Bluefin Tuna Check

~~$99.50~~ $69.90 Sale

Southern Tide Southern Tide-Picket Boat Oxford

~~$110.00~~ $59.90 Sale

TRUE GRIT Pebble Pile 1/2 Zip Pullover-Dark Brown

~~$135.00~~ $54.90 Sale

TRUE GRIT Melange & Sherpa Quarter Zip Pullover

~~$160.00~~ $64.90 Sale

TRUE GRIT Pebble Pile Double Up Vest

~~$135.00~~ $54.90 Sale

TRUE GRIT Pebble Pile 1/2 Zip Pullover-Olive Green

~~$135.00~~ $54.90 Sale

Alden Tan Buck

~~$569.00~~ $299.90 Sale

Peter Millar Crown Burnished Sneaker | Bourbon

~~$199.00~~ $129.90 Sale

Allen Edmonds Cornwallis Dress Oxford | Black

~~$395.00~~ $249.90 Sale

TRUE GRIT Frosty Tipped Double Up Vest

~~$145.00~~ $57.90 Sale

The Classic Choice for Weathering the Elements

Tom Beckbe Performance Fleece Quarter Zip

$165.00

Tom Beckbe Sporting Vest | Hardwood

$299.00

Tom Beckbe Tensaw Jacket | Tobacco

$495.00

Tom Beckbe Performance Fleece Vest

$135.00

Impeccably Crafted SPORT COATS & JACKETS

Peter Millar Collection Musée Soft Jacket | Menthe

$998.00

Peter Millar Collection Sails Jersey Soft Jacket | Starlight Blue

~~$998.00~~ $599.90 Sale

Peter Millar Collection Marina Soft Jacket | Blue

$998.00

Peter Millar Windowpane Soft Jacket | Navy-Sz XL-Long only

$598.00

Unparalleled Comfort, STYLE & long-term wear

Vineyard Vines Auger Cotton Performance Tucker | Classic Fit

~~$115.00~~ $57.50 Sale Sold out

Southern Tide Channel Marker Gingham | Hurricane Blue

$110.00

Southern Tide Barnacle Check Intercoastal Performance | Sunshine

$120.00

Southern Tide Channel Marker Gingham | Sunkist Coral

$110.00

Peter Millar Oliver Natural Touch Sport Shirt

$148.00

Eton Check with Tonal Button | Pink

$250.00

Eton Check Shirt | Blue & Purple

$185.00

Peter Millar Crown Ease Phillip Sport Shirt

$148.00 Sold out

Stone Rose Paper Airplane Button Down | Navy

$125.00

Tom Beckbe Heather Grey Flannel Work Shirt

$149.00

Tom Beckbe Navy Flannel Work Shirt

$149.00

Stone Rose Microgrid Button Down | Blue

$135.00

All the Best Brands in Men's Footwear

Alden 17831F | Tan

$577.00

Allen Edmonds Cornwallis Dress Oxford | Black

~~$395.00~~ $249.90 Sale

Di Bianco Farro | Tan Suede

~~$795.00~~ $599.90 Sale

Lo White-Brown Chukka Boot

$450.00

Trask Aaron | Tan

~~$220.00~~ $99.90 Sale

THE GIFT THAT KEEPS GIVING

Give the gift of choice with a gift card that your loved one can use throughout the year in our two store locations. Simply click here for in-store gift cards.

Introducing Franco's E-Gift Card - available to use on any online purchase (only) at francos.com. Click below to place your E-Gift card order.

NEW! E-GIFT CARDS

Testimonials

My father started bringing me to Franco's when I was a kid and now I take my son there for dress wear. It's one of the few places I truly enjoy my shopping experience.
John Snead

Best selection of menswear in town. Always confident I can find clothing that will best fit my size and style. I think Franco's is one of the only stores that has an in-house tailor shop - a real plus.
Jason Thomas

This is a favorite of the locals! Lovely selection, wonderful sales staff. My hubby loves getting more for your buck during their famous Warehouse sales twice a year.
Julie Conway

Lakeside Store

5321 Lakeside Avenue
Richmond, VA 23228

Mon - Fri, 10am - 6pm
Saturday, 10am - 5pm
Sunday closed

Get directions

Short Pump Town Center store

11800 W Broad Street
Richmond, VA 23233

Mon - Fri, 10am - 7pm
Saturday, 10am - 6pm
Sunday, 12pm - 5pm

Get directions