5321 Lakeside Avenue (804) 264-2994 | 11800 W Broad Street, Short Pump Town Center (804) 364-9400

Welcome to Franco's. For those of you who have enjoyed shopping with us in the past, we appreciate your loyalty and look forward to seeing you soon.  For new friends discovering us, please use this site to acquaint yourselves with our products, services and selection of iconic brands.  For over forty years now, our goal has not been to grow bigger, but continually grow better. 

We hope to meet you soon at one of our two conveniently located stores.

Quality Mindset in All We Do



Winter Sale Going on Now- both store locations



My father started bringing me to Franco's when I was a kid and now I take my son there for dress wear. It's one of the few places I truly enjoy my shopping experience.

John Snead

Best selection of menswear in town. Always confident I can find clothing that will best fit my size and style. I think Franco's is one of the only stores that has an in-house tailor shop - a real plus.

Jason Thomas

This is a favorite of the locals! Lovely selection, wonderful sales staff. My hubby loves getting more for your buck during their famous Warehouse sales twice a year.

Julie Conway