TWO LOCATIONS | CURBSIDE PICKUP AVAILABLE

Styled for Spring

Ultra-comfortable and ready for anything

Made to Measure Event

Hickey Freeman | March 12 and 13

Modern Reflections

Easy transitions from workdays to weekends

Innovative Performance

Take comfort and style to the next level

Local, family-owned and dedicated to personal service

Now in its second-generation of ownership, the Franco's family is as passionate today about delivering quality apparel and personalized service, as Franco's founder was more than 40 years ago. Experience the Franco's difference - and thank you for keeping it local! Lakeside and Short Pump Town Center.

WINTER SALE IN PROGRESS

Southern Tide Southern Tide-Picket Boat Oxford
Southern Tide Southern Tide-Picket Boat Oxford
$110.00 $59.90 Sale
TRUE GRIT Pebble Pile 1/2 Zip Pullover-Dark Brown
TRUE GRIT Pebble Pile 1/2 Zip Pullover-Dark Brown
$135.00 $54.90 Sale
TRUE GRIT Melange & Sherpa Quarter Zip Pullover
TRUE GRIT Melange & Sherpa Quarter Zip Pullover
$160.00 $64.90 Sale
TRUE GRIT Pebble Pile Double Up Vest
TRUE GRIT Pebble Pile Double Up Vest
$135.00 $54.90 Sale
TRUE GRIT Pebble Pile 1/2 Zip Pullover-Olive Green
TRUE GRIT Pebble Pile 1/2 Zip Pullover-Olive Green
$135.00 $54.90 Sale
Alden Tan Buck
Alden Tan Buck
$569.00 $299.90 Sale
Peter Millar Crown Burnished Sneaker | Bourbon
Peter Millar Crown Burnished Sneaker | Bourbon
$199.00 $129.90 Sale
Allen Edmonds Cornwallis Dress Oxford | Black
Allen Edmonds Cornwallis Dress Oxford | Black
$395.00 $249.90 Sale
TRUE GRIT Frosty Tipped Double Up Vest
TRUE GRIT Frosty Tipped Double Up Vest
$145.00 $57.90 Sale
TRUE GRIT Pebble Pile Double Up Vest-Black
TRUE GRIT Pebble Pile Double Up Vest-Black
$135.00 $54.90 Sale Sold out

The Classic Choice for Weathering the Elements

Tom Beckbe Performance Fleece Quarter Zip
Tom Beckbe Performance Fleece Quarter Zip
$165.00
Tom Beckbe Sporting Vest | Hardwood
Tom Beckbe Sporting Vest | Hardwood
$299.00
Tom Beckbe Tensaw Jacket | Tobacco
Tom Beckbe Tensaw Jacket | Tobacco
$495.00
Tom Beckbe Performance Fleece Vest
Tom Beckbe Performance Fleece Vest
$135.00

Impeccably Crafted SPORT COATS & JACKETS

Peter Millar Collection Musée Soft Jacket | Menthe
Peter Millar Collection Musée Soft Jacket | Menthe
$998.00
Peter Millar Collection Sails Jersey Soft Jacket | Starlight Blue
Peter Millar Collection Sails Jersey Soft Jacket | Starlight Blue
$998.00 $599.90 Sale
Peter Millar Collection Marina Soft Jacket | Blue
Peter Millar Collection Marina Soft Jacket | Blue
$998.00
Peter Millar Windowpane Soft Jacket | Navy-Sz XL-Long only
Peter Millar Windowpane Soft Jacket | Navy-Sz XL-Long only
$598.00

Unparalleled Comfort, STYLE & long-term wear

Vineyard Vines Auger Cotton Performance Tucker | Classic Fit
Vineyard Vines Auger Cotton Performance Tucker | Classic Fit
$115.00 $57.50 Sale Sold out
Southern Tide Channel Marker Gingham | Hurricane Blue
Southern Tide Channel Marker Gingham | Hurricane Blue
$110.00
Southern Tide Barnacle Check Intercoastal Performance | Sunshine
Southern Tide Barnacle Check Intercoastal Performance | Sunshine
$120.00
Southern Tide Channel Marker Gingham | Sunkist Coral
Southern Tide Channel Marker Gingham | Sunkist Coral
$110.00
Peter Millar Oliver Natural Touch Sport Shirt
Peter Millar Oliver Natural Touch Sport Shirt
$148.00 $99.90 Sale
Eton Check with Tonal Button | Pink
Eton Check with Tonal Button | Pink
$250.00
Eton Check Shirt | Blue & Purple
Eton Check Shirt | Blue & Purple
$185.00
Peter Millar Crown Ease Phillip Sport Shirt
Peter Millar Crown Ease Phillip Sport Shirt
$148.00 Sold out
Stone Rose Paper Airplane Button Down | Navy
Stone Rose Paper Airplane Button Down | Navy
$125.00
Tom Beckbe Heather Grey Flannel Work Shirt
Tom Beckbe Heather Grey Flannel Work Shirt
$149.00
Tom Beckbe Navy Flannel Work Shirt
Tom Beckbe Navy Flannel Work Shirt
$149.00
Stone Rose Microgrid Button Down | Blue
Stone Rose Microgrid Button Down | Blue
$135.00

All the Best Brands in Men's Footwear

Alden 17831F | Tan
Alden 17831F | Tan
$577.00
Allen Edmonds Cornwallis Dress Oxford | Black
Allen Edmonds Cornwallis Dress Oxford | Black
$395.00 $249.90 Sale
Di Bianco Farro | Tan Suede
Di Bianco Farro | Tan Suede
$795.00 $599.90 Sale
Lo White-Brown Chukka Boot
Lo White-Brown Chukka Boot
$450.00
Trask Aaron | Tan
Trask Aaron | Tan
$220.00 $99.90 Sale Sold out

THE GIFT THAT KEEPS GIVING

Give the gift of choice with a gift card that your loved one can use throughout the year in our two store locations. Simply click here for in-store gift cards.

Introducing Franco's E-Gift Card - available to use on any online purchase (only) at francos.com. Click below to place your E-Gift card order.

NEW! E-GIFT CARDS

Testimonials

My father started bringing me to Franco's when I was a kid and now I take my son there for dress wear. It's one of the few places I truly enjoy my shopping experience.

John Snead

Best selection of menswear in town. Always confident I can find clothing that will best fit my size and style. I think Franco's is one of the only stores that has an in-house tailor shop - a real plus.

Jason Thomas

This is a favorite of the locals! Lovely selection, wonderful sales staff. My hubby loves getting more for your buck during their famous Warehouse sales twice a year.

Julie Conway

Lakeside Store

5321 Lakeside Avenue
Richmond, VA 23228

Mon - Fri, 10am - 6pm
Saturday, 10am - 5pm
Sunday closed

Get directions

Short Pump Town Center store

11800 W Broad Street
Richmond, VA 23233

Mon - Fri, 10am - 7pm
Saturday, 10am - 6pm
Sunday, 12pm - 5pm

Get directions