Local, family-owned and loved

Now in its second-generation of ownership, the Franco's family is as passionate today about delivering quality men's apparel and personalized service, as their founder was more than 40 years ago. Experience the Franco's difference at their two store locations - Lakeside and Short Pump Town Center.

The Classic Choice for Weathering the Elements in STYLE

Tom Beckbe Tensaw ES | Rye Brown
Tom Beckbe Tensaw ES | Rye Brown
$495.00
Tom Beckbe Tensaw ES | Tobacco
Tom Beckbe Tensaw ES | Tobacco
$495.00
Tom Beckbe Tensaw Jacket | Tobacco
Tom Beckbe Tensaw Jacket | Tobacco
$495.00
Barbour Hackerton Jacket
Barbour Hackerton Jacket
$499.00
Barbour Classic Bedale | Olive
Barbour Classic Bedale | Olive
$400.00
Barbour Classic Beaufort | Olive
Barbour Classic Beaufort | Olive
$415.00
Peter Millar Cloudglow Reversible Vest
Peter Millar Cloudglow Reversible Vest
$178.00
Peter Millar Cloudglow Reversible Vest
Peter Millar Cloudglow Reversible Vest
$178.00
Peter Millar Condor Sweater Fleece Jacket
Peter Millar Condor Sweater Fleece Jacket
$198.00
Peter Millar Crown Flex-Fleece Bomber
Peter Millar Crown Flex-Fleece Bomber
$498.00
Peter Millar Crown Flex-Fleece Bomber
Peter Millar Crown Flex-Fleece Bomber
$498.00
Peter Millar Crown Flex-Fleece City Coat
Peter Millar Crown Flex-Fleece City Coat
$698.00

World's finest Belgian linen for long-lasting wear and a luxurious appearance

St. Croix Blue Multi-Plaid
St. Croix Blue Multi-Plaid
$235.00
St. Croix Space Dyed Cotton Shirt | Gray
St. Croix Space Dyed Cotton Shirt | Gray
$235.00
St. Croix Widespread Box Pattern | Blue
St. Croix Widespread Box Pattern | Blue
$245.00

Impeccably Crafted for More Casual Settings

Peter Millar Collection Alps Soft Jacket-Elderberry
Peter Millar Collection Alps Soft Jacket-Elderberry
$1,098.00
Peter Millar Collection Bakewell Soft Jacket-Vicuna
Peter Millar Collection Bakewell Soft Jacket-Vicuna
$1,098.00
Peter Millar Collection Marina Soft Jacket | Blue
Peter Millar Collection Marina Soft Jacket | Blue
$998.00
Peter Millar Collection Midlands Soft Jacket-Barchetta
Peter Millar Collection Midlands Soft Jacket-Barchetta
$1,098.00
Peter Millar Collection Musée Soft Jacket | Menthe
Peter Millar Collection Musée Soft Jacket | Menthe
$998.00
Peter Millar Collection Rue Soft Jacket | Blue
Peter Millar Collection Rue Soft Jacket | Blue
$998.00
Peter Millar Collection Sails Jersey Soft Jacket | Espresso
Peter Millar Collection Sails Jersey Soft Jacket | Espresso
$998.00
Peter Millar Collection Sails Jersey Soft Jacket | Starlight Blue
Peter Millar Collection Sails Jersey Soft Jacket | Starlight Blue
$998.00 $599.90 Sale
Franco's Gift Card

FRANCO'S E-GIFT CARD

Introducing Franco's E-Gift Card - available to use on any and all website purchases. Simple and easy to use, give the gift of choice this holiday season!

FRANCO'S E-GIFT CARD

Peter Millar

Rodd and Gunn

Eton

Stone Rose

Canali

Corneliani

Hickey Freeman

Custom Made Suits

Testimonials

My father started bringing me to Franco's when I was a kid and now I take my son there for dress wear. It's one of the few places I truly enjoy my shopping experience.

John Snead

Best selection of menswear in town. Always confident I can find clothing that will best fit my size and style. I think Franco's is one of the only stores that has an in-house tailor shop - a real plus.

Jason Thomas

This is a favorite of the locals! Lovely selection, wonderful sales staff. My hubby loves getting more for your buck during their famous Warehouse sales twice a year.

Julie Conway