Local, family-owned and dedicated to personal service
Now in its second-generation of ownership, the Franco's family is as passionate today about delivering quality apparel and personalized service, as Franco's founder was more than 40 years ago. Experience the Franco's difference - and thank you for keeping it local! Lakeside and Short Pump Town Center.

WINTER SALE IN PROGRESS
The Classic Choice for Weathering the Elements
Unparalleled Comfort, STYLE & long-term wear
All the Best Brands in Men's Footwear

THE GIFT THAT KEEPS GIVING
Give the gift of choice with a gift card that your loved one can use throughout the year in our two store locations. Simply click here for in-store gift cards.
Introducing Franco's E-Gift Card - available to use on any online purchase (only) at francos.com. Click below to place your E-Gift card order.
Testimonials
Lakeside Store
5321 Lakeside Avenue
Richmond, VA 23228
Mon - Fri, 10am - 6pm
Saturday, 10am - 5pm
Sunday closed
Short Pump Town Center store
11800 W Broad Street
Richmond, VA 23233
Mon - Fri, 10am - 7pm
Saturday, 10am - 6pm
Sunday, 12pm - 5pm