Father's Day Favorites

Menswear to accentuate dad's natural sense of style

New Essentials

For easy transition from workdays to weekends

Vacations Abound

No matter where the road leads, take your style with you

Local, family-owned and dedicated to personal service

Now in its second-generation of ownership, the Franco's family is as passionate today about delivering quality apparel and personalized service, as Franco's founder was more than 40 years ago. Experience the Franco's difference - and thank you for keeping it local! Lakeside and Short Pump Town Center.

THE GIFT THAT KEEPS GIVING

A gift he's sure to love! Give the gift of choice with Franco's Gift Card and allow your loved one to use throughout the year. Valid at our two store locations.

BUY GIFT CARD

FOR Impeccable STYLING, FIT AND DETAIL

Peter Millar Crown Double Pane Soft Jacket | Lake Blue
Peter Millar Crown Double Pane Soft Jacket | Lake Blue
$598.00
Peter Millar Collection Sails Jersey Soft Jacket | Starlight Blue- Size 40 only
Peter Millar Collection Sails Jersey Soft Jacket | Starlight Blue- Size 40 only
$998.00 $599.90 Sale
Peter Millar Excurtionist Soft Jacket-Dolomite Grey
Peter Millar Excurtionist Soft Jacket-Dolomite Grey
$1,098.00
Peter Millar Collection Musée Soft Jacket | Menthe
Peter Millar Collection Musée Soft Jacket | Menthe
$998.00
Peter Millar Collection Marina Soft Jacket | Blue
Peter Millar Collection Marina Soft Jacket | Blue
$998.00
Corneliani Navy Sport Coat
Corneliani Navy Sport Coat
$1,295.00
Corneliani Sport Coat
Corneliani Sport Coat
$1,395.00
Corneliani Grey Sport Jacket
Corneliani Grey Sport Jacket
$1,695.00
Corneliani
Corneliani
$1,240.00
Rodd & Gunn Savill Bay Jacket
Rodd & Gunn Savill Bay Jacket
$398.00

Choose Unparalleled Comfort and Quality

Southern Tide Mini Tattersall Intercoastal Performance Shirt
Southern Tide Mini Tattersall Intercoastal Performance Shirt
$120.00
Eton Orange and Brown Checkered Twill Shirt
Eton Orange and Brown Checkered Twill Shirt
$260.00
Eton Blue lightweight flannel shirt
Eton Blue lightweight flannel shirt
$280.00
Eton White Chandelier Print Fine Twill Shirt- Size 16 Only
Eton White Chandelier Print Fine Twill Shirt- Size 16 Only
$295.00
Eton Blue & purple bold medallion print shirt
Eton Blue & purple bold medallion print shirt
$295.00
Eton Beige medallions print shirt
Eton Beige medallions print shirt
$285.00
Eton Watercolour Paisley Shirt
Eton Watercolour Paisley Shirt
$295.00
Southern Tide Mini Tattersall Intercoastal Performance Shirt
Southern Tide Mini Tattersall Intercoastal Performance Shirt
$120.00
Eton Blue Herringbone Flannel Shirt
Eton Blue Herringbone Flannel Shirt
$280.00
Eton Micro logo print shirt
Eton Micro logo print shirt
$270.00
Eton Navy flower twill shirt
Eton Navy flower twill shirt
$290.00
Eton Sky blue paisley poplin shirt
Eton Sky blue paisley poplin shirt
$280.00
Eton Floral Design Print Shirt
Eton Floral Design Print Shirt
$285.00
Corneliani
Corneliani
$295.00
Corneliani
Corneliani
$295.00

Shop the Latest in Men's Footwear

Lo White-Dark Tan Sneaker- Size 11.5 only
Lo White-Dark Tan Sneaker- Size 11.5 only
$398.00
Alden 9062 | British Tan- Size 10 Only
Alden 9062 | British Tan- Size 10 Only
$571.00
Peter Millar Hyperlight Bit Loafer | Brown
Peter Millar Hyperlight Bit Loafer | Brown
$199.00
Gravati Deer Skin Moccasin | Black
Gravati Deer Skin Moccasin | Black
$695.00
Alden 17831F | Tan
Alden 17831F | Tan
$583.00
Alden 17837F | Black
Alden 17837F | Black
$583.00
Peter Millar Hyperlight Glide Sneaker | Iron
Peter Millar Hyperlight Glide Sneaker | Iron
$155.00 $99.90 Sale
Allen Edmonds Nomad Blucher Wingtip | Cognac Size 9 Only
Allen Edmonds Nomad Blucher Wingtip | Cognac Size 9 Only
$345.00 $189.90 Sale
Romano Martegani Split Toe Penny Loafer - Black
Romano Martegani Split Toe Penny Loafer - Black
$425.00 $199.90 Sale
Peter Millar Crown Burnished Sneaker | Bourbon- Size 9 only
Peter Millar Crown Burnished Sneaker | Bourbon- Size 9 only
$199.00 $129.90 Sale
View all

NEW! Luxury Belts by L.E.N.

LEN American Alligator-Tobacco
LEN American Alligator-Tobacco
$695.00
LEN Buffed American Alligator-Black
LEN Buffed American Alligator-Black
$695.00
LEN Stone Washed Ostrich Leg-Smoke
LEN Stone Washed Ostrich Leg-Smoke
$575.00
LEN Caiman Crocodile-Chalk
LEN Caiman Crocodile-Chalk
$650.00
LEN American Bison- Cognac w/ Denim Edge and Border
LEN American Bison- Cognac w/ Denim Edge and Border
$295.00

Testimonials

My father started bringing me to Franco's when I was a kid and now I take my son there for dress wear. It's one of the few places I truly enjoy my shopping experience.

John Snead

Best selection of menswear in town. Always confident I can find clothing that will best fit my size and style. I think Franco's is one of the only stores that has an in-house tailor shop - a real plus.

Jason Thomas

This is a favorite of the locals! Lovely selection, wonderful sales staff. My hubby loves getting more for your buck during their famous Warehouse sales twice a year.

Julie Conway

Lakeside Store

5321 Lakeside Avenue
Richmond, VA 23228

Mon - Fri, 10am - 6pm
Saturday, 10am - 5pm
Sunday closed

Get directions

Short Pump Town Center

11800 W Broad Street
Richmond, VA 23233

Mon - Fri, 10am - 7pm
Saturday, 10am - 6pm
Sunday, 12pm - 5pm

Get directions