UPDATED HOURS (Please call in advance): 5321 Lakeside Ave (804) 264-2994 | Short Pump Town Center (804) 364-9400

In the News

Hickey Freeman creates face masks for Rochester General

Hickey Freeman creates face masks for Rochester General

American clothing company, Hickey Freeman is calling on the community to help it make desperately needed protective face masks. Hickey Freeman stepped up after being contacted directly by Rochester General Hospital, where the supply of masks is critically low. The clothing company initially had to lay off employees during the pandemic, but it is now calling them back into work.  
During time of uncertainty, we are available to you in any way we can...

During time of uncertainty, we are available to you in any way we can...

We appreciate all of our thoughtful and wonderful customers who have continued to support us through this time of uncertainty. Like many concerned businesses, we are following the daily status of what is happening with the emergence of the COVID-19 virus here in Virginia. We want to assure you that we take this matter very seriously for the health and safety of our entire Franco's family of staff and customers.
Trend Report: Soft Jackets for Spring 2020

Trend Report: Soft Jackets for Spring 2020

Cultivate your seasonal style in a discerning Peter Millar Collection soft jacket—lightweight, partially lined silhouettes fashioned from the finest Italian cloth and featuring a tailored fit.  From Madison Avenue to Richmond, you'll find more and more men clothed in suit jackets, sport coats, and blazers that are less structured and showcase a softer shoulder. Shop our Peter Collection here.
Hickey Freeman innovation continues with New Honey Way Collection

Hickey Freeman innovation continues with New Honey Way Collection

The Honey Way Collection gets its name from the unique beeswax treatment that gives the fabric its performance attributes: water repellence, stain ...
Peter Millar goes high-tech with spring sweaters

Peter Millar goes high-tech with spring sweaters

Expertly crafted in London, Peter Millar's Excursionist Flex sweaters are composed of extra-fine merino wool from Italy and feature an unprecedented performance yarn providing stretch, complete shape retention and less susceptibility to wrinkles. 
Trask Footwear Trunk Show - Friday & Saturday, December 13 & 14

Trask Footwear Trunk Show - Friday & Saturday, December 13 & 14

Plan to join us for the Trask Shoe Trunk Show and Bourbon Tasting coming up on December 13th and 14th. View a timeless collection of men's footwear...
Let the festivities begin! Enjoy BLACK FRIDAY OFFERS now - for one week only!

Let the festivities begin! Enjoy BLACK FRIDAY OFFERS now - for one week only!

November 15 & 16th: Hickey Freeman Clothing and Alden Shoes Trunk Show

November 15 & 16th: Hickey Freeman Clothing and Alden Shoes Trunk Show

Please join us for the Hickey Freeman Clothing and Alden Shoes Trunk Show. See the latest in fine tailored suits, jackets, shirts, trousers and mo...
Rodd and Gunn Fall 19: The Nature of It

Rodd and Gunn Fall 19: The Nature of It

Rodd and Gunn's sporty approach to upscale menswear is inspired by the outdoorsy lifestyle and spectacular scenery of its home in New Zealand.  Mor...
Lucchese and Peter Millar Trunk Show

Oct. 11 & 12 -Trunk Shows with Peter Millar Clothing and Lucchese Custom Bootmaker

Come experience the stylish world of Peter Millar sportswear and Lucchese custom boots. Our company representatives will be on hand presenting their latest collections in business attire, performance wear, collegiate wear, outerwear and everyday style.
Corneliani Made to Measure Clothing and Di Bianco Shoes - September 27th and 28th

Corneliani Made to Measure Clothing and Di Bianco Shoes - September 27th and 28th

CORNELIANI MADE TO MEASURE Beyond producing elegant and refined menswear, Corneliani's Made to Measure Event is an experience that goes far beyond...
FALL TRUNKS SHOWS

FALL TRUNKS SHOWS

Friday, September 20   |   Hickey Freeman, Allen Edmonds, Measure Up  Short Pump Town Center store               Saturday, September 21   |   ...