American Craftsmanship at its Finest

Since 1884, the Alden Shoe Company has been synonymous with uncompromising quality, timeless design, and American craftsmanship. Founded by Charles H. Alden in Middleborough, Massachusetts, Alden is one of the last great names in traditional shoemaking—and remarkably, the only original New England shoemakers still standing from an era when the region was the very heart of the industry. By the mid-20th century, most of New England’s historic shoemakers could no longer compete in the demanding post-war economy. Many shifted to mass production and lower-quality markets, losing their footing in an increasingly globalized world.

Alden, however, chose a different path. The company doubled down on quality, continuing to focus on traditional dress shoes while also excelling in specialized footwear, such as orthopedic and medical shoes. Their expertise in designing comfortable, orthopedically correct lasts set them apart—and solidified their reputation among discerning customers who valued both elegance and comfort. In 1970, Alden opened a new factory in Middleborough, where production continues today. Over the decades, their shoes have earned a loyal following among professionals, style connoisseurs, and anyone who appreciates timeless craftsmanship. Franco’s is proud to celebrate our partnership with Alden during our upcoming trunk show at our Lakeside location.

During the event, you’ll have the chance to:

• Explore an expanded selection of Alden styles
• Discover exclusive leathers and fits
• Find expert guidance from our team to match you with the perfect pair
• Enjoy exclusive event-day incentives

Whether you’re new to Alden or a longtime admirer, it's the perfect opportunity to experience this legendary brand firsthand, explore exclusive styles, meet our Alden representative, and find the perfect pair to complete your wardrobe. At Franco’s, we’ve always believed that true style is about investing in quality that lasts. That’s why we’re proud to carry Alden Shoes—and why we’re especially excited to host this event.

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Alden’s enduring reputation comes down to a simple philosophy: quality above all else.  Slip into a pair, and you’ll understand immediately why Alden has remained a benchmark of quality for well over a century.

Alden’s story is more than just the history of a company—it’s a story of resilience, integrity, and dedication to craft. From its roots in 19th-century New England to its continued presence in Middleborough today, Alden remains a shining example of what it means to make something truly well.

We hope to see you on September 12 and 13 so you can discover firsthand why Alden remains the last of its kind—and the best of its kind.

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