Franco’s Fine Clothier invites you to experience two exceptional names in men’s style during our Heritage Gold Clothing and L.E.N. Belts Trunk Show on Friday, September 18, and Saturday, September 19. This two-day event offers an opportunity to explore fine tailored clothing and artisan leather accessories while receiving the personal attention and expert guidance that define the Franco’s experience.
Join us Friday at our Lakeside Avenue store and Saturday at our Short Pump Town Center location. Special event incentives will be available both days.
The Heritage Gold Tradition
Heritage Gold is the direct successor to the renowned Hickey Freeman tailored clothing line. Following a brand transformation in 2023, Heritage Gold continued the company’s legacy of producing luxury suits, sport coats and trousers in Rochester, New York.
The collection combines traditional craftsmanship with thoughtful innovations for the way men dress today. Full-canvas construction allows a jacket to gradually conform to the wearer’s body, resulting in a more natural and personalized fit. Premium Italian fabrics from respected mills such as Carlo Barbera and Reda provide softness, durability and comfortable movement.
One of the collection’s most distinctive innovations is its Honey Way treatment, a signature beeswax finish that gives wool natural resistance to water and stains while preserving its softness and breathability. Heritage Gold also offers wrinkle-resistant performance fabrics that are particularly well suited to travel, long workdays and busy schedules.
During the trunk show, guests can explore an expanded selection of seasonal clothing and made-to-measure options. Choose from hundreds of fine Italian fabrics and personalize details such as lapels, linings and buttons. Whether you are considering a new suit, sport coat, trousers or outerwear, our team will help you select pieces that complement your wardrobe and lifestyle.
Meet L.E.N. Belts
The story behind L.E.N. is as distinctive as the belts themselves. The company was named in honor of the founder’s father, whose initials were L.E.N., and was built around a shared appreciation for enduring craftsmanship, understated design and meaningful personal style.
Each L.E.N. belt is handcrafted to the wearer’s individual measurements rather than produced according to a standard, one-size-fits-all formula. The collection includes an extraordinary range of materials, from Italian calfskin and American bison to ostrich, alligator and crocodile. Contrasting edges, distinctive stitching and solid-brass hardware transform each belt into a highly personal finishing touch.
A Complete Styling Experience
Together, Heritage Gold and L.E.N. demonstrate how exceptional materials, careful construction and the right fit can make clothing more comfortable, versatile and lasting.
Visit Franco’s for this special two-day event and let us help you create a look that feels entirely your own.
Friday, September 18
Franco’s Lakeside
5321 Lakeside Avenue
Richmond, VA 23228
Saturday, September 19
Franco’s Short Pump Town Center
11800 West Broad Street
Richmond, VA 23233