When it comes to fine menswear, few names carry the weight of tradition, craftsmanship, and enduring style quite like Hickey Freeman. For over a century, the Rochester, New York–based clothier has set the standard for American-made tailored clothing. Today, that legacy continues with Heritage Gold, a brand born from Hickey Freeman’s heritage but designed with the modern gentleman in mind.
At the heart of Heritage Gold is a respect for the artistry of tailoring. Just as Hickey Freeman became synonymous with superior fabrics and meticulous handcraft, Heritage Gold builds on that foundation while embracing contemporary fits and seasonal style. The result is a collection of suits, sport coats, and trousers that feel both timeless and fresh — the kind of clothing that gives a man confidence the moment he puts it on.
The connection to Hickey Freeman is not just historical; it’s one of philosophy and craftsmanship. Many of the same artisans and master tailors who trained within Hickey Freeman’s storied walls continue to bring their expertise to Heritage Gold. Every garment reflects the lessons of decades: how a shoulder should drape, how fabric should move with the body, and how subtle details distinguish a suit that lasts from one that merely looks good on a hanger.
What sets Heritage Gold apart is its ability to combine that old-world craftsmanship with fabrics and designs that fit today’s lifestyle. Seasonal palettes of rich autumn tones, luxuriously soft wool blends, and versatile patterns speak to a man’s desire for clothing that feels relevant now but will still look refined years from today. Whether it’s a sport coat that dresses up denim or a full suit for professional or social occasions, each piece is designed to be worn, enjoyed, and remembered.
That’s why Franco’s is especially excited to host a special Heritage Gold event on Friday, September 19 at our Lakeside location and Saturday, September 20 at Short Pump. Guests will have the opportunity to explore the latest collection and meet with our Heritage Gold representative, who will be on-site to provide expert guidance on fit, fabric, and style options. It’s the perfect chance to experience the artistry of Heritage Gold up close and find the pieces that make sense for your wardrobe this fall.
For men who appreciate the history of fine tailoring but want a wardrobe that speaks to today, Heritage Gold offers the best of both worlds. Deeply connected to the iconic Hickey Freeman tradition, yet perfectly at home in the modern world, Heritage Gold represents craftsmanship you can feel the moment you try it on. Join us this weekend at Franco’s and discover what makes Heritage Gold a collection worth celebrating.