Grand Opening Celebration — Saturday, October 25th
Franco’s Fine Clothier is excited to announce the grand opening of Richmond’s first Johnnie-O Signature Shop at Franco's Short Pump Town Center location. The new shop brings a fresh, elevated experience for men who appreciate style that’s both relaxed and refined — perfectly suited for life in (and beyond) Richmond.
A Brand Built on Effortless Style
Founded by John O’Donnell, Johnnie-O has become known for its easygoing aesthetic — a modern take on classic menswear that blends comfort, performance, and polish. Each collection reflects an attention to detail that feels natural, not overdone — from perfectly cut sport shirts and lightweight sweaters to signature Tweener® Button shirts and stretch performance fabrics that move with you from work to weekend.
What sets Johnnie-O apart is its ability to deliver versatile, good-looking pieces that fit real life — whether that’s a morning meeting, a round of golf, or dinner with friends. It’s a brand built on relaxed comfort, and an unmistakable sense of style.
Franco’s new Johnnie-O Signature Shop is one of only a handful of its kind in the country — designed to showcase the brand’s full assortment of menswear in one space. You’ll find an expanded presentation of sport coats, casual shirts, polos, sweaters, pants, outerwear, and footwear — all curated and styled with Franco’s signature service and expertise.
Fall/Holiday 2025 Collections
Franco's is excited to showcase Johnnie-O's latest fall-inspired collections - each designed for a different side of life. The Lodge Collection brings rich textures and rugged warmth to cooler days; Essentials delivers timeless staples every wardrobe needs; Top Shelf offers elevated pieces in luxe fabrics and refined details - perfectly polished for the work week; and Performance Golf combines stretch, breathability, and weather-ready innovation for the perfect balance of sport and sophistication.
Join Franco's for Johnnie-O Week - Starting Saturday, October 25th
Plan on stopping by Franco's Short Pump store on Saturday, October 25 for the Johnnie-O Grand Opening Celebration. Be the first to explore the new shop while enjoying exclusive shopping incentives throughout the day. Meet our Johnnie-O representative - on hand to help you experience the brand’s newest arrivals — and to assist with any special orders for styles, sizes, or colors not in store.
If you can't make the Grand Opening event - enjoy Grand Opening specials all week long at both Franco's locations: Short Pump and Lakeside Avenue.