Shop our In-store PRE-LABOR DAY Sale!

New Fall Arrivals

Discover fresh Fall arrivals every day at Franco’s two Richmond stores.

66 products
Plaid shacket in forest green, red and camel colors
Johnnie-O Yule Tartan Shacket | Plaid Forest
$188.00
Brown pants on a white background
Peter Millar Corduroy Flat Front Trouser | Poplar Brown
$188.00
A long-sleeve button-up flannel shirt in a blue and green plaid pattern, featuring two buttoned chest pockets, displayed on a light gray background.
Johnnie-O Labrador Tartan Plaid Shacket | Laguna Blue
$188.00
AGDenim Men's Slim Fit Denim Jeans
AG Jeans AG Denim Everett Daytripper Jean | Crusade
$225.00
A light blue Peter Millar dress shirt folded neatly on a clean white background, featuring a classic collar, button-down front, and a double-button cuff.
Peter Millar Excursionist Flex Solid Sport Shirt | Dusk Blue
$275.00
Beige pants on a white background
Peter Millar Corduroy Flat Front Trouser | Stone
$188.00
A long-sleeve button-down plaid shirt in burgundy, green, and white, shown flat against a light gray background.
Johnnie-O Performance Button Down Shirt Battery Pane | Navy
$158.00
Wine corduroy shirt
Barbour Ramsey Tailored Corded Shirt | Merlot
$110.00
Henley pullover in light purple color
Johnnie-O Rockwell Diamond-Quilted Henley Pullover | Fig
$158.00
A pair of navy Peter Millar Superior Soft Corduroy Five-Pocket Pants laid flat.
Peter Millar Superior Soft Corduroy Five-Pocket Pant | Navy
$178.00
Quarter zip in tangerine orange
Johnnie-O Flame Stitch Quarter Zip | Tangerine
$138.00
Plaid shirt with red, brown, and white pattern on a light beige background
Johnnie-O Langston Button Down Flannel Shirt
$158.00
Beige vest on a light gray background
Peter Millar Crown Flex Merino Vest | Grain
$495.00
Maroon half-zip sweater on a light gray background
Peter Millar Autumn Crest Quarter Zip (Autumn Foliage)
$245.00
Brown quarter-zip sweater on a light gray background
Peter Millar Autumn Crest Quarter Zip (Poplar Brown)
$245.00
A folded Peter Millar men's polo shirt in a dusty sage green heather fabric, featuring a classic collar and a three-button placket.
Peter Millar Astino Linen Polo | Willow
$168.00
Green long-sleeve shirt with a quarter zip on a light gray background
Peter Millar Perth Mélange Performance 1/4 Zip (Pine)
$140.00
Barbour Harwood Gingham Long-Sleeved Tailored Shirt | Green
Barbour Harwood Gingham Long-Sleeved Tailored Shirt | Green
$115.00
Light gray sweater on a light gray background
Peter Millar Excursionist Flex Crew | Willow
$348.00
Folded blue plaid shirt with brand label on a light gray background
Peter Millar Trentino Italian Flannel Sport Shirt | Navy
$275.00
Johnnie-O Briggs Flannel Lodge Shirt | Navy
Johnnie-O Briggs Flannel Lodge Shirt | Navy
$198.00
Tom Beckbe Heather Flannel Shirt | Grey
Tom Beckbe Heather Flannel Shirt | Grey
$149.00
A navy blue, long-sleeved, quarter-zip pullover with a subtle pattern around the neckline and a banded bottom hem.
Peter Millar Stealth Performance Quarter-Zip | Navy
$148.00
Folded blue and white checkered shirt with 'Peter Millar' label on a light gray background
Peter Millar Mystic Performance Flannel Sport Shirt | Navy
$175.00
Flannel lodge shirt with front breast pockets in grey
Johnnie-O Sequoia Twill Lodge Shacket | Grey
$188.00
A dark gray ribbed knit zip-up vest with a stand collar, displayed flat against a light beige background.
Johnnie-O Reggie Ribbed Performance Vest | Black
$158.00
Navy blue quarter-zip sweater on a light gray background
Peter Millar Autumn Crest Quarter Zip (Navy)
$245.00
Blue and white checkered shirt on a white background
Barbour Edgar Tailored Shirt (Mineral Blue)
$110.00
Purple long-sleeve shirt with a gray collar on a light gray background
Peter Millar Crown Comfort Pullover
$158.00
Folded patterned shirt with a visible brand label on a light gray background
Bugatchi Jimmy Double Sided Floral Cotton Shirt (Eggplant)
$199.00
Light gray pants on a white background
Peter Millar Crown Sport Performance 5-Pocket Pants | Gale Grey
$178.00
Navy blue vest on a light gray background
Peter Millar Crown Sweater Fleece Vest | Navy
$160.00
Blue patterned dress shirt with 'Eton' label on a light gray background
Eton Eton Drink Print Signature Twill Shirt | Blue
$270.00
Tan pants on a white background
Peter Millar Pilot Twill Flat Front Trouser | British Tan
$175.00
Folded blue and white checkered shirt with 'Peter Millar' label on a light gray background
Peter Millar Felix Cotton-Stretch Sport Shirt | Navy
$165.00
A navy-colored Peter Millar Excusrionist Lite Vest with a zip front and side entry pockets, made from Italian worsted Merino wool.
Peter Millar Excursionist Lite Vest | Navy
$450.00
Gray vest with a zipper on a light gray background
Peter Millar Crown Sweater Fleece Vest | Iron
$160.00
Brown vest on a white background
Peter Millar Vista Full Zip Vest | Poplar Brown
$165.00
Blue vest with brown accents on a white background
MADISON CREEK OUTFITTERS Asheville Wool Vest (Blue Donegal)
$495.00
Barbour Langdale Fleece Gilet | Olive
Barbour Langdale Fleece Gilet | Olive
$145.00
Navy blue vest with brown accents on a white background
Barbour Langdale Fleece Gilet (Navy)
$145.00
A navy blue fleece vest with a standing collar, zip front closure, and three zippered pockets. The vest has a textured pattern and contrasting red piping details on the back.
Tom Beckbe Warren Fleece Vest | Navy
$175.00
A black fleece vest with a stand-up collar, zip front closure, and three zippered pockets. It features a moisture-wicking fabric and thermal insulation.
Tom Beckbe Warren Fleece Vest| Black
$175.00
Brown waxed jacket with cord collar
Barbour Classic Bedale | Olive
$425.00
Peter Millar Collection Stone Washed Five-Pocket Denim
Peter Millar Collection Stone Washed Five-Pocket Denim
$198.00
Navy blue pants on a white background
Peter Millar Crown Sport Performance 5-Pocket Pants | Navy
$178.00
Black slim-fit jeans shown flat against a light gray background.
AG Jeans The Tellis Slim Jean | Black
$198.00
A pair of khaki-colored Peter Millar Crown Sport Performance 5-Pocket Pants displayed against a white background.
Peter Millar Crown Sport Performance 5-Pocket Pants | Khaki
$178.00
A pair of beige Peter Millar Surge Performance Trousers laid flat on a white background.
Peter Millar Surge Performance Trouser
$198.00
Beige pants on a white background
Peter Millar Crown Sport Performance 5-Pocket Pants | Khaki
$178.00